Crisp Wireless and Bango : News

By technicool on May 20th, 2006
Posted in Other Interesting Articles, Bango | Comments Off

Crisp Wireless : News
Bango and Crisp Wireless answer entertainment industry’s call for mobile content delivery

NEW YORK , JULY 19, 2005 — Mobile content delivery innovator, Crisp Wireless, and mobile Internet enabler, Bango, today introduced an end-to-end software solution that answers the entertainment industry’s call for a solid, proven method of commercializing mobile content anywhere, immediately.

The direct-to-consumer solution combines Crisp’s expertise in mobile content provisioning with Bango’s superior content discovery, identification and billing . This combination of services is critical to consumer brands seeking to reach people more broadly through their mobile phone. Brands leverage their mainstream marketing such as advertising and promotions to connect users to mobile content.

The two companies have enabled mobile content delivery for major brands including NBC, AOL, Hearst Corp., News International, Universal Music and Dennis Publishing.

Industry analysts, LogicaCMG, forecast consumer demand worldwide for downloadable mobile phone content to triple in the next 12 months creating a $9.1 billion market. This explosive growth is prompting brands to search for the most rapid and efficient way of mobilizing their content to users anywhere in the world. At the same time, mobile phone users, still somewhat restricted by differences in network and handset technologies, are trying to figure out how to pay for content in an easy manner.

“We are, quite literally, providing the missing link in the globalization of mobile content. Mobile users don’t recognize international boundaries so it’s vital that a mobile content service works well in all countries and brands can collect payment for their content no matter where the user is located,” said Ray Anderson, Bango CEO.

Bango, the world’s largest direct channel for mobile content, enables fast, easy access to mobile sites for users, provides user identification to content providers and then enables consumers to pay for mobile content using the best available payment method – on any network, anywhere in the world.

Crisp Wireless is a leading provider of next generation mobile content management and wireless delivery software applications to media and entertainment companies. Crisp Wireless’ mLogic™ Media 3G product provides seamless content management and delivery capabilities through a visually powerful, intuitive interface. The server component of mLogic Media 3G provides subscription and billing functionality, content management, automated image and video formatting as well as advanced user management.

“The value of Bango’s carrier relationships, and their vast array of content provider relationships affords our customers a strong global partner for content delivery solutions,” said Boris Fridman, CEO of Crisp Wireless. “Combining Crisp’s expertise in mobile content provisioning with Bango’s superior content discovery and billing offers any of our joint customers a solid, proven method of monetizing their mobile content anywhere, immediately.”

About Bango
Bango has developed and deployed an open, global, infrastructure platform that enables content providers to market, sell and deliver their products and services directly to mobile phone users on all mobile networks using the mobile Internet. This “direct-to-consumer” approach operates alongside the mobile operator’s mobile content portals. Leading mobile operators including Vodafone, Orange, Telefonica and O2 work with Bango to accelerate the growth of their “direct-to-consumer” business. Leading content brands are now adopting the Bango Service to engage with all of their existing and potential mobile customers directly – irrespective of mobile operator. For further information, go to www.bango.com.

About Crisp Wireless
Crisp Wireless is the leading provider of mobile applications and content management solutions for consumer-facing enterprises. Crisp Wireless provides companies with an innovative new medium to reach their customers, create new sources of revenue, and capitalize on the emerging mobile marketplace. The mLogic 3G technology solutions and Crisp Wireless’ development and management services enable clients to rapidly and economically deploy multimedia content and mobile commerce solutions across all carriers and handsets. Crisp’s customers include such major media and entertainment companies as AOL, IMG, the Hearst Corporation, NBC Olympics, and others. For more information, please contact info@crispwireless.com or visit www.crispwireless.com.

Bango bakes m-commerce cookies | The Register

By Administrator on May 20th, 2006
Posted in Bango | Comments Off

Bango bakes m-commerce cookies | The Register
Fingerprints
By IT Analysis
Published Monday 12th May 2003 11:04 GMT
Security White Papers - Download them free from Reg Research

What if you could access items of content from content providers, but not have to keep logging-on each time? Now this might sound like the idea behind Microsoft’s .NET Passport with one account for all online services, but this is different.

This week Bango.net announced Bango Fingerprint, which provides a unique identity designed to smooth the communication between a mobile user and a mobile site that offers content. This identity or fingerprint can be used in a similar way to which a website and browser might use cookies. This means a content provider can automatically authenticate a returning user, and even provide some continuity services such as managing a ’shopping basket’ of multiple items being purchased.

All well and good you may say, but what about my privacy?

Bango holds the fingerprint tokens on their server, and these tokens don’t reveal the user’s name or phone number to the content provider, just the fact that you’re the same user who was there earlier. Bango accounts also provide access to a variety of billing services for content providers, so this is really an extension of that facility. Again, the content providers don’t access the user’s billing information directly, they just get to know if they’re good for the money.

What about Fraud?

Content providers can see if the fingerprint is valid and even double-check over the air with Bango. Users have to be careful, but no more so than usual. The fingerprint uses the unique id of the phone in conjunction with checking the route from the operator’s gateway, so is tied to the SIM.

Of course if a phone is lost or stolen there is the possibility of fraudulent use until reported and barred, when the Bango account would be frozen. However, the average Bango account balance is around 40p, so in the event of phone theft or loss, it’s likely that losses from fraudulent expensive calls would be the larger concern.

Bango Fingerprint offers a slicker and more friendly user experience. Content providers can offer a personalised service, because they recognise who’s coming back… not from their true identity, but on their buying patterns with that content provider. They can concentrate on marketing and how best to generate returns from their content.

If mobile commerce is to succeed, it has to be convenient. As Anil Malhotra, marketing VP at Bango, states, “It’s not the quality of the product that prevents a sale, it’s how easy or difficult it is to make the purchase.” That’s a challenge for a mobile user, where the screen is tiny, and user interface navigation can be tedious.

Ringtone provider Phunkyphones has already adopted Bango’s Fingerprint, and with many other mobile content providers looking for ways to increase revenues, there are sure to be others. © IT-Analysis.com