Mobile Monday - Breaking News: Mforma takes Hands-On Mobile name
Mobile Monday - Breaking News: Mforma takes Hands-On Mobile name
ersonal lifestyle of games
Mforma takes Hands-On Mobile name
Timo Poropudas
6 Apr 2006 at 15:33
Mforma Group, a global publisher of mobile lifestyle, games and personalization products, Wednesday announced at the CTIA conference that the company has changed its name to Hands-On Mobile.
“The decision to change our name reflects the fact that we have become the definitive mobile-entertainment media company worldwide,” said Hands-On Mobile’s President and Chief Executive Officer Jonathan Sacks.
“Consumers want entertaining, enriching and empowering content at their fingertips, a truly ‘hands-on’ entertainment experience.”
As a result of the emerging demands of carrier partners and consumers of mobile entertainment, the company also announced that it has aligned its business along three product lines: Hands-On Games, Hands-On Lifestyle and Hands-On Personalization. The new alignment reflects the company’s strategy to target all mobile-media market segments.
“With the name change and the realignment of our business segments, we are better positioned to anticipate and capitalize on the emerging trends taking place within the mobile-entertainment industry,” said Sacks. “In the coming weeks, we expect to roll out a diverse and compelling array of products that will meet the needs of our customers, enabling them to customize their mobile-entertainment content to best reflect their own hobbies, beliefs and passions.”
In separate announcements released today, Hands-On Mobile unveiled new mobile-entertainment products.
They include a partnership with Lego Classics to create unique Lego-branded games and Daily Devotions, a product that offers daily inspirations and prayers delivered by Pat Boone, a recognizable Christian leader and the voice of the Christian Radio Network.
Another partnership is with the notorious and legendary rock star Tommy Lee. In the coming months, Hands-On Mobile expects to launch an array of new products that target specific segments of the mobile market, ranging from next-generation games and lifestyle applications to ground-breaking community products.
Founded in 2001, Hands-On Mobile is delivering content to more than 150 wireless operators in 40 countries. Through partnerships with Activision, Atari, CBS SportsLine, Lego, Marvel and others the company provides some of the most popular games in the industry, including Texas Hold ‘Em, Monopoly, Tycoon, and True Crime.
A rapidly rrowing industry
Last year, consumers spent billions of dollars downloading content to their mobile phones. According to a published research report issued by Morgan Stanley in March 2006 the market for mobile-entertainment products is growing rapidly.
There are an estimated 2.1 billion mobile phone users worldwide, with the number of subscribers growing 20 percent annually. Mobile phone users spent USD 1.8 billion downloading mobile games last year, a 42 percent increase over the previous year. Consumers spent USD 19 billion buying mobile-entertainment products such as ringtones, games and applications in 2005.
By 2009, Morgan Stanley said that figure is estimated to reach USD 45 billion annually.
Xanax.
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