Mobile Monday - Breaking News: Women buy 70 percent of ringtones
Personalization drives sales
Women buy 70 percent of ringtones
Timo Poropudas
24 Nov 2005 at 20:00
Mobile Monday - Breaking News: Women buy 70 percent of ringtones
Majority of those buying 50 cent ringtone were in 18-24 age group. Women bought sixty-nine percent of mobile ringtones, while purchases by men comprised 31 percent of the total revenue share during Q3 2005, according to the latest Telephia Mobile Audio report.
San Francisco-based Telphia tracks purchase activity for mobile ringtones, including traditional ringtones, realtones1, ringback tones2, and voicetones.
Overall, more than nine percent of the wireless population purchased a ringtone during the last quarter.
“Ringtones provide mobile users with personalization and individualization,� said Brian Monighetti, Senior Product Manager, Telephia.
“Cell phones have become everyday accessories, and consumers are looking for creative ways to make a personal statement with their devices. The strong demand for ringtones shows the kind of distinctive individuality music generates.�
The majority of buyers for the most popular ringtones skewed a younger age demographic. Telephia data shows that 40 percent of those who purchased the Hollaback Girl ringtone by Gwen Stefani fell into the 18-24 year old age group, while 51 percent were 25-34 year olds.
Twenty-nine percent of those who purchased the summer hit Don’t Cha by The Pussycat Dolls were 18-24 years old, with 59 percent falling into the 25-34 age group.
Bow Wow & Omarion’s Let Me Hold You and Just A Lil’ Bit by 50 Cent skewed a younger demographic, with the majority of those who purchased the ringtones being 18-24.
Rounding out the top five ringtones for Q3, buyers for Mariah Carey’s We Belong Together were evenly split among 18-24 and 25-34 year olds, with revenue shares of 38 and 36 percent, respectively.