Mobile Monday - Breaking News: Yahoo! goes mobile on Nokia smartphones

By Administrator on November 30th, 2005
Posted in Mobile Content | No Comments »

Mobile Monday - Breaking News: Yahoo! goes mobile on Nokia smartphones
Yahoo! goes mobile on Nokia smartphones

Timo Poropudas

26 Apr 2005 at 16:25

Nokia 6680 supports Yahoo! content services. Nokia and Yahoo!, the number one global internet brand, today announced an agreement that allows millions of Nokia smartphone users to get Yahoo! content on their Series 60 handsets.

Yahoo!’s customers can get email, entertainment services such as ring tones, wallpapers and downloadable games and mobile search. This will be the first set of services available through Nokia devices based on Series 60, the industry-leading smartphone platform.

“Access to information, entertainment and the ability to stay in touch when and where you want is at the heart of our vision of a mobile connected life,� said Harry Santamäki, Vice President, Strategy and Business Development, Nokia Multimedia.

“Our agreement with Yahoo! is a progressive step in facilitating the adoption of an online lifestyle: we are providing consumers with a familiar way of accessing the internet and Yahoo! email through their mobile devices, with the added convenience of content downloads on the go.�

Juha Varelius, VP & MD of Yahoo! Mobile said: “With consumers’ lives across the world becoming increasingly centered around mobile communications, this new international relationship between Yahoo! and Nokia is a great way for people to have the Yahoo! internet experience on their Nokia phone and benefit from a range of essential services on the go.�

Nokia is the first handset manufacturer with Symbian-based products to distribute Yahoo! services for consumers in such a large number of European and Asian markets, including Australia, China, France, Germany, India, Indonesia, Malaysia, the Philippines, Spain and the United Kingdom.

The first Nokia devices with Yahoo! internet services are the Nokia 6680, Nokia 6681 and the Nokia 6630. More devices will be announced on April 27. The existing Nokia 6680, Nokia 6681 and Nokia 6630 owners will be able to download similar applications over-the-air in the same markets starting from the second half of 2005.

Mobile Monday - Breaking News: Women buy 70 percent of ringtones

By Administrator on November 30th, 2005
Posted in Market Trends | No Comments »

Personalization drives sales
Women buy 70 percent of ringtones

Timo Poropudas
24 Nov 2005 at 20:00

Mobile Monday - Breaking News: Women buy 70 percent of ringtones

Majority of those buying 50 cent ringtone were in 18-24 age group. Women bought sixty-nine percent of mobile ringtones, while purchases by men comprised 31 percent of the total revenue share during Q3 2005, according to the latest Telephia Mobile Audio report.

San Francisco-based Telphia tracks purchase activity for mobile ringtones, including traditional ringtones, realtones1, ringback tones2, and voicetones.

Overall, more than nine percent of the wireless population purchased a ringtone during the last quarter.

“Ringtones provide mobile users with personalization and individualization,� said Brian Monighetti, Senior Product Manager, Telephia.

“Cell phones have become everyday accessories, and consumers are looking for creative ways to make a personal statement with their devices. The strong demand for ringtones shows the kind of distinctive individuality music generates.�

The majority of buyers for the most popular ringtones skewed a younger age demographic. Telephia data shows that 40 percent of those who purchased the Hollaback Girl ringtone by Gwen Stefani fell into the 18-24 year old age group, while 51 percent were 25-34 year olds.

Twenty-nine percent of those who purchased the summer hit Don’t Cha by The Pussycat Dolls were 18-24 years old, with 59 percent falling into the 25-34 age group.

Bow Wow & Omarion’s Let Me Hold You and Just A Lil’ Bit by 50 Cent skewed a younger demographic, with the majority of those who purchased the ringtones being 18-24.

Rounding out the top five ringtones for Q3, buyers for Mariah Carey’s We Belong Together were evenly split among 18-24 and 25-34 year olds, with revenue shares of 38 and 36 percent, respectively.